Our mission was to create a 3D animation that explained all of the attributes for Asics's new shoe, Metarun.
The timeline was crazy.
In just 20 days, we were able to create the concept, script, 3D modeling, 3D animation, rendering, and layouts.
The result was a beautiful piece that highlights all of the characteristics of this great product.
We must have done a great job, because we also get hired for the next year "We Want it More" campaign launch!
Below is the skeleton of the animated video, where the ideas took shape. This consisted of Storyboard, Animatic, Clean-up and all the in-between stuff as well!